Redesign
In 2008, the Orlando Sentinel's parent company, Tribune Company, called for a redesign of the Sentinel. The new layout, which debuted in June 2008, was formatted to appeal to busy readers. In order to compete with the immediacy of the Internet, the Sentinel added more graphics, quick-read top news stories and simpler layouts. The redesign also incorporated more local news coverage, consumer information and governmental surveillance stories. In addition to appealing to more non-readers, the redesign hoped to gain more advertising revenue.
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