Sponsorship
Before being bought by Perry Ellis, Original Penguin was known for its sponsorship of several top golf players of the 1960s and 1970s. Today, Original Penguin continues with its golf heritage and currently sponsors top-20 player Aaron Baddeley.
The brand gained popularity as it was featured on numerous episodes of the former FOX show, "The O.C.". Actor Adam Brody, who played Seth Cohen, frequently wore Penguin clothing. It has also been featured on popular shows such as "My Boys", "Royal Pains", "Heroes", "Gossip Girl", "Everybody Hates Chris", "How I Met Your Mother", "Dirty Sexy Money", "Entourage", "Skins" and "The Office".
Tyson Ritter of The All-American Rejects was the face of the 2009 autumn ad campaign.
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