Content
The paper does not differ greatly from other Chinese papers in terms of content. The newspaper provides daily coverage of local, international, financial, real-estate, entertainment, and sports news. Information on horse racing, soccer gambling, fashion trends and travel are also provided.
The Oriental Daily is credited for a couple of breakthroughs. In 1977, it was the first local paper to launch a complaint page. These complaints could be against both public agencies (including governmental departments) and private companies. Readers can phone, fax or even complain through the internet using realtime conference system. If the reporters find the complaints interesting, they investigate and report them, acting as a sort of ombudsman for their readers. This has contributed to local newspaper's role as an influential channel for citizens to express their ideas and articulate their antipathy.
The complaint page also reports on the response from the target of the complaints. It thus tries to stay neutral and fair, aiming only to arouse public awareness on the issues.
Facing keen competition, Oriental Daily tries hard to keep up with the city's pace. For instance, new columns like 'new arrivals' postbox' were set up to accommodate the needs of mainland readers. A new soccer gambling page was also launched, with information on current odds.
Its editorial is one of a kind. It has two editorials everyday. The first one is called the 'Main Editorial' (正論), which is styled like a typical newspaper editorial. The second one is called 'Kung Fu Tea' (功夫茶), which is written in the vernacular form of Cantonese, and is a daily critic of the misfits of the bureaucracy, reflecting the concerns of Hong Kong's grassroots population.
Read more about this topic: Oriental Daily News
Famous quotes containing the word content:
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