Orange (UK) - Services

Services

Orange UK currently offers two mobile phone packages; pay as you go and pay monthly service plans.

As with other prepaid plans, pay as you go mobile users are given the option to top-up their phone via a swipe card, over the internet, by voucher bought printed as a receipt from a till or via a credit or debit card.

The pay monthly service gives customers an option of 1, 12, 18 or 24 month contracts. The contracts come 'bundled' with minutes, text messages and within some contracts data and insurance services; additional charges can be incurred for Multimedia Messaging Services (MMS) and Mobile Data services. The 18 and 24 month contracts usually come bundled with a free phone, whereas the 30 day and 12 month plans tend to be 'SIM Only' i.e. the customer provides their own phone. SIM Only plans usually have more minutes and texts than their full phone contract equivalent, as there is no phone cost to factor in.

Orange UK operates a GPRS, EDGE and 3G service and is in the process of rolling out a HSDPA network. Orange's 2G network covers 99% of the UK population and has the largest integrated 3G/2.5G network in the UK, Orange claimed in 2008 it spent up to £1.5 million per day investing in its network. In 2009, Orange UK decided to outsource its mobile network. Therefore, in March 2009, Nokia Siemens Networks was chosen to manage, plan, expand, optimise and provide maintenance services for the Orange UK 2G/3G mobile network for the next five years.

In addition to this Orange UK provides DSL services, under the same brand. Originally operated as Freeserve in the UK it was bought-out by France Telecom, rebranded as Wanadoo and on 1 June 2006 Wanadoo was rebranded Orange. When Orange launched its DSL broadband service it offered it for 'free', joining TalkTalk in the foray for market share. The company has attempted to converge its mobile and DSL broadband products and like its competitors offers DSL broadband services alongside its mobile services, at a subsidized rate (up to £15 off full price per month for Orange mobile customers in an Orange Broadband network area - the prices quoted in Orange publications include these discounts). Orange now offers 'triple-play' services converging mobile, landline and DSL broadband. Orange UK on its highest broadband service used to offer a Livebox which integrates VoIP technology as well as WiFi, but in more recent times, this has router has been replaced by a Netgear router. It has been confirmed that Orange intends to launch a video on demand service through its DSL broadband service.

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