Orange Grove Boulevard (Pasadena) - History

History

Orange Grove Boulevard is one street of several exclusive residential districts in Pasadena. Since the early 20th century, because of the number of landmark mansions, the street earned the name Millionaire's Row, an appropriate nickname, considering that the estates that once lined this spacious boulevard and the surrounding neighborhood read like a Who's Who of American consumer products. The maker of Wrigley's chewing gum, William Wrigley Jr.'s, significant home was proffered to the city of Pasadena after Mrs. Wrigley's death in 1958, under the condition that their home would be the Rose Parade's permanent headquarters. The stately Tournament House stands on Orange Grove Blvd. today, and serves as the headquarters for the Tournament of Roses Parade. In wartime 1942, Orange Grove Boulevard was used as an alternate route for the Rose Parade to avoid an enemy attack.

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