Advertising
In 2007, the Advertising Standards Authority rejected a complaint that the claim "from only £395 per eye" featured in an Optical Express TV and leaflet campaign was misleading, and in 2011, the authority upheld a complaint about television advert featuring Pádraig Harrington, which was later replaced by one featuring Michael Gambon.
In 2012 another TV advert was removed due to misleading content. and a complaint was partially upheld against the Optical Express website.
Read more about this topic: Optical Express
Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)