Online Privacy Protection Act - Consequences of Non-compliance

Consequences of Non-compliance

As it does not contain enforcement provisions of its own, OPPA is expected to be enforced through California’s Unfair Competition Law (UCL), which prohibits unlawful, unfair or fraudulent business acts or practices. UCL may be enforced for violations of OPPA by government officials seeking civil penalties or equitable relief, or by private parties seeking private claims.

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