Online Community Manager - Professional Roles

Professional Roles

In the fall of 2007, Jeremiah Owyang (was Sr Analyst at Forrester Research: Social Computing) independently gathered job descriptions. His research resulted in his publishing The Four Tenets of the Community Manager.

This is an emerging and fast growing profession, especially given the growth of branded online communities, online research communities, corporate blogs and other social media marketing and research activities.

In 2008, Jeremiah Owyang began maintaining a list of online community managers employed by large corporations (a Fortune 5000 company or over 1,000 employees). This list is certainly not exhaustive and does not include the many community managers at smaller organizations, but it does indicate the prevalence of the position in mid 2008.

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