An online college fair, or virtual college fair, is a relatively recent phenomenon that consists of a collection of colleges and universities that communicate and provide information online during a specific timeframe. An online college fair operates according to several of the usual conventions of a “brick and mortar” college fair: there are event halls, schools have booths that prospective students and/or parents can visit to exchange information, and there are speaker sessions by various admissions and education experts. However, the entire fair is contained online, and therefore an online college fair can also have many of the characteristics of a virtual world. One of the main benefits of an online college fair is that travel cost is eliminated for both school representatives and students.
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