History
Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in Mumbai. In 1982, Onida started assembling television sets at their factory in Andheri, Mumbai. It was established as "Mirc Electronics" in 1981. Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector. Onida achieved a 100% growth in ACs and microwave ovens and a 40% growth in washing machines last year.
Onida came out with the famous caption 'Neighbour's Envy, Owner's Pride'. Another popular theme of the ads was a devil complete with horns and tail in the 1980s. The devil was replaced by a married couple later. Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India. As on 31 March 2005, Onida had a market capitalization of 3014.6 million.
Mirc Electronics won an “Award for Excellence in Electronics” in 1999, from the Ministry of Information Technology, Government of India. Onida with its Sales & Marketing office in Dubai reported a 215 per cent export growth in two years, setting the base for an increased robust international presence.
The shipments to the Gulf contribute almost 65 per cent of Onida's export revenue, while shipments to the fast growing East African market (Uganda, Tanzania, Kenya and Ethiopia) and the SAARC countries accounted for 16 per cent of export revenues. In addition to the Gulf countries ONIDA has a presence in Russia, Ukraine and neighboring CIS countries. Apart from Television Exports to Russia, Onida also exports DVD Players and High end LCD Televisions.
Onida had a very good reputation for its CRT TVs until the mid 2000s. Onida colour CRT TVs manufactured in the 1990s and 2000s are known to last for 10 years or more.
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