26 March 2009-6 May 2011: Sports Format
The channel commenced broadcasting on 26 March 2009 at 7.00pm in Melbourne (due to live coverage of the Australian Football League) and at 7.30pm in Sydney, Brisbane, Adelaide and Perth. The channel, owned by Network Ten, features nonstop sport content including live sport, sports documentaries and sports-themed movies.
In 2011 the channel began to dilute its all-sport format to include adventure-themed reality programming such as Ice Road Truckers and Black Gold, and a weekly feature-length movie or documentary, usually, but not limited to, a sporting theme. In April 2011 it was revealed that the channel will shift to a more broad general entertainment channel aimed towards a younger male demographic, whilst still featuring sports programming.
One broadcasts in high definition on digital channels 1 and 12. At launch, One replaced the previous Ten HD service and a standard definition simulcast of Ten HD called TenSD2. One HD began broadcasting on Macquarie Media Group's owned and operated Southern Cross Ten regional television stations on Digital Channel 50 at 7.00pm on 2 July 2009.
One initially also broadcast a standard definition stream on digital channel 11. This broadcast was later replaced by Ten digital multichannel Eleven on 15 December 2010 in preparation for its official launch in 11 January 2011.
Read more about this topic: One HD
Famous quotes containing the words march and/or sports:
“This, then, is the test we must set for ourselves; not to march alone but to march in such a way that others will wish to join us.”
—Hubert H. Humphrey (1911–1978)
“It was so hard to pry this door open, and if I mess up I know the people behind me are going to have it that much harder. Because then there’s living proof. They can sit around and say, “See? It doesn’t work.” I don’t want to be their living proof.”
—Gayle Gardner, U.S. sports reporter. As quoted in Sports Illustrated, p. 87 (June 17, 1991)