Sponsorship
From 1989 until the end of the 2003 season, ONCE sponsored one of the leading Spanish cycling teams. Whilst hugely successful in sporting terms and as a marketing vehicle, it was a costly project that was increasingly difficult to justify in terms of the ONCE's commitment to social integration of its members. Their former directeur sportif, Manolo Saiz, went on to form the Liberty Seguros-Würth team.
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