Overview and History
NBC, which had broadcast rights to the Games, thought that people would pay $95 to $170 to see events live, which would normally be shown on tape delay on the network in prime time. It partnered with Cablevision, the prominent New York cable provider, to create three channels: Red, White, and Blue. A special three-button remote control with the colors of the channels as the buttons was offered by some cable operators for free as a lure to sign up for the service. Channels aired twelve hours a day (from 5 a.m. to 5 p.m. ET) then repeated their content for the other twelve hours. Programs came from the world feed.
Read more about this topic: Olympics Triplecast
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