Activities
Olympic Group incorporates a highly integrated cluster of companies, which has enabled the Group to maintain its dominant position as the market leader in the field of white goods in Egypt. More than 98% of the products sold by the Group are manufactured in the Group's own production facilities. A number of these facilities are dedicated to feeding industries, where essential product components are produced. The main products manufactured by Olympic Group are automatic washing machines, refrigerators, electric water heaters and gas cookers. Other products include fans, oil-filled radiators, exhaust fans, manual washing machines and coolers.
Olympic Group’s key international partners, suppliers and licensors include the world’s second-largest appliance manufacturer – Electrolux (Zanussi), the Korean giant Daewoo, the leading Dutch manufacturer Philips, the Turkish conglomerate KOC group and Merloni International Group “ARISTON and Indesit”.
Ninety percent of the Group’s products are introduced into the market through Olympic Group’s wholly owned wholesale trader, EPA, which is the largest white goods trader in Egypt. EPA has 12 branches and a huge network of 1600 dealers and distributors.
The other trading arm of the Group, B-Tech, is handling retail operations with a focus on consumer credit sales. B-Tech was established in 1997 under the trading name “Olympic Stores”. Today B-Tech operates 42 outlets located at some of the best commercial centers in Cairo and other provinces within Egypt. In addition, EPA operates 16 Ideal and Olympic Electric retail outlets and 11 franchise retail outlets in unique locations.
The core activities of the company are supported with the largest and most effective after-sales service network in Egypt, comprising a network of 25 service centers geographically spread throughout the country.
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