Olivetti - End of Computer Production

End of Computer Production

Olivetti did attempt to recover its position by introducing the Envision in 1995, a full multimedia PC, to be used in the living room; this project was a failure, and it might have been too advanced for its time. Packard Bell managed to successfully introduce a similar product in the U.S. but only some years later. The main problem of the company was its inability to conjugate innovation with the quality standards it had committed itself to, at a time when the margins on the PC market were diminishing as not only the market but also the number of PC clone producers grew. The company continued to develop personal computers until it sold its PC business in 1997.

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