Dimensions of Offensive Strategies
| Dimensions | Items |
|---|---|
| Customer Attraction Program:
Defined as activities primarily focused on attracting and winning new customers. It includes quality, warranty and advertising |
• We offer good service warranty of it products and services
• Our product offered higher quality than competitors • We do aggressive advertisements to attract customers • We spend more on advertising than average competitor • We do aggressive promotions to attract customer. We spend more on promotion than average competitor • Our pricing approach is more competitive than competitors |
| Competitor orientation:
seller understand the short‐term strength and weakness and long term capabilities and strategies of both key current and potential competitors |
• We respond rapidly to competitor's action
• Our sales people share competitors information • Our top managers discuss competitors' strategies we are able to anticipate and act on future trend quickly. • Target opportunity for competitive advantage |
Read more about this topic: Offensive Marketing Warfare Strategies
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