Odeon Cinemas - History

History

Odeon Cinemas was created in 1928 by Oscar Deutsch. Odeon publicists have claimed that the name of the cinemas was derived from his motto, "Oscar Deutsch Entertains Our Nation", but it had been used for cinemas in France and Italy in the 1920s, and the word is ultimately derived from Ancient Greek. The name "Nickelodeon" was coined in 1905 and was widely used to describe small movie theatres in the United States during that era.

However the company is most associated with J. Arthur Rank, the owner for the longest period in its history.

The first cinema opened by Oscar Deutsch was located in Brierley Hill, England in 1928. The building has long since been demolished, but as of 2006, the former UCI Cinema (built in the 1980s as an AMC multiplex) at the Merry Hill Shopping Centre in Brierley Hill was refurbished as an Odeon Cinema. However, its style is more functional than that of original Odeon cinemas, with the Company now being managed by the largely multiplex style UCI group.

The first cinema that opened under the "Odeon" brand was located in Perry Barr, Birmingham. It was designed by Harry Weedon. The frontage was remodelled following damage sustained in World War II and, having been a bingo hall, has since been converted into a conference venue.

By 1930, "Odeon" was a household name and the cinemas known for their maritime-inspired Art Deco architecture. This style was first used in 1930 on the cinema at Perry Barr in Birmingham, which was bought by Deutsch to expand the chain. He liked the style so much that he commissioned the architect, Harry Weedon, to design his future buildings. George Coles was also one of their principal architects, remodelling a partially complete assembly hall in Portslade and designing his first purpose-built cinema in Upper Wickham Lane, Welling, Kent which opened on 22 October 1934 and closed on 22 October 1960. It is currently a bingo club in the Mecca chain. It featured central linear lighting, a feature that became characteristic of his work.

In 1935, Oscar Deutsch commissioned John Maltby (1910–80), a professional photographer, to photograph every cinema in the Odeon chain at that time. The resulting collection, of internal and external photographs, is held in the public archive of English Heritage and can be seen online.

Deutsch sold the chain to the business interests of J. Arthur Rank, who was in the process of forming the Rank Organisation.

In just 10 years between the first of the cinemas and Deutsch's death in 1941, 258 Odeons opened throughout Britain. After the sale to J. Arthur Rank Corporation, Odeon also operated a wholly owned Canadian subsidiary, Odeon Theatres (Canada) Ltd., with more than a hundred cinemas in Canada, coast-to-coast. The head office of Odeon Canada was in Toronto, Ontario, and later, the north Toronto suburb of Willowdale, Ontario. This business was sold in 1978 to the Canadian Theatres chain and became Canadian Odeon Theatres, then was sold again in 1984 to Cineplex, forming Cineplex Odeon (now, once again, Cineplex). It also owned fifty percent of an Australian subsidiary, Greater Union Organisation, based in Sydney, Australia, with dozens of cinemas across Australia. The Rank Organisation's share of GUO was sold to Amalgamated Holdings Ltd., an Australian company, also in 1984; GUO is now known as Event Cinemas.

Each Odeon cinema had a character different from most other cinemas in the UK, often having a unique and spectacular interior. They also ran their own advertising company, called Rank Screen Advertising, in competition with the UK market leader Pearl & Dean, which it eventually overtook.

A smaller number of Odeon cinemas opened in the post-war years (Odeon Marble Arch and Odeon Elephant & Castle being notable instances), but many single-screen cinemas either closed, sub-divided into smaller screens or were converted into other uses, such as bingo.

The flagship cinema, the Odeon Leicester Square, is one of the largest cinemas in Great Britain and host to most of London's West End film premières, retaining its large screen and circle & stalls layout.