Effect of Hockey Lockout and Baseball Strikes
The 1994 Major League Baseball strike and 1994-95 hockey lockout and the accompanying damage to the baseball card industry hit O-Pee-Chee particularly hard. The company announced that it would leave the card business and refocus its efforts on candy. However a number of changing circumstances have kept them in the card business as well as candy.
The 1994-95 hockey season would be the last for O-Pee-Chee as a full company, though the Topps marketing arrangement would keep the name alive. In 1996, O-Pee-Chee was bought by Nestlé Corporation. In 1995-96, Topps included O-Pee-Chee cards in its signature product as a parallel set. It would do the same in 1998-99 when it returned to the NHL market after a two-year hiatus. Later that year, O-Pee-Chee was re-introduced fully, as Topps used the company name for its Chrome set. One year later, O-Pee-Chee would once again have a base brand set.
O-Pee-Chee cards would continue to be produced through the 2003-04 hockey season. Prior to the start of what would have been the 2004-05 season, the NHL and NHLPA did not renew hockey-card licenses with the Topps Company (as well as In The Game or Pacific Trading Cards). Instead, the hockey market entered an exclusive five-year agreement with the Upper Deck Company to produced licensed NHL cards.
In 2006, Upper Deck entered into an agreement with O-Pee-Chee to revive the O-Pee-Chee brand. Upper Deck's initial O-Pee-Chee Hockey product was released during the 2006-07 season.
Vintage O-Pee-Chee cards are much sought-after today for their market value, and cards for popular players command high prices.
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