Global Marketing and Branding
NYSE Euronext maintains an active marketing campaign, both for its own brand, as well as for its listed companies. The Global Marketing and Branding department is responsible for the full spectrum of NYSE Euronext's brand marketing, including advertising, marketing communications, event management, and market research.
Through the NYSE Global Partnership Program, NYSE Euronext has created a series of strategic resources to support its listed companies' growth initiatives, so as to act as a conduit that enables them to reach new and important audiences. NYSE Euronext's 8,000 listed issues provide members with an extensive network of global investors and business leaders with which to interact. The company offers opportunities for co-branded advertising, linking listed companies to one another, as well as to the powerful brand that is NYSE Euronext.
Read more about this topic: NYSE Euronext
Famous quotes containing the word global:
“However global I strove to become in my thinking over the past twenty years, my sons kept me rooted to an utterly pedestrian view, intimately involved with the most inspiring and fractious passages in human development. However unconsciously by now, motherhood informs every thought I have, influencing everything I do. More than any other part of my life, being a mother taught me what it means to be human.”
—Mary Kay Blakely (20th century)