Number One (magazine) - Competition With Smash Hits

Competition With Smash Hits

Unlike Smash Hits, Number One made no secret of the fact the two were in direct competition and would very often refer to said magazine as "Sm*shed Tw*ts" and other less flattering terms. The approach it took to feature writing was more personal, in that the writers would show more of their own character and were not afraid to criticise their interviewees, where Smash Hits would remain more neutral. In the end Smash Hits won out due to its higher page count and glossier appearance, while remaining at a similar price to Number One. By early 1990 Number One was selling in excess of 130,000 copies per issue, but this paled in comparison to Smash Hits' 780,000 per issue.