"Price Challenge"
Because of the breadth and quality of merchandise they carry in their stores, there is the perception that Nugget is expensive and overpriced. The company has attempted to tackle this problem through their "Since 1926 Price Challenge". All guests (customers) are invited to pick up blank price-comparison survey forms at the stores, which let them survey prices on 25 items of their own choosing at Nugget and at one conventional competitor (such as Raley's, Bel Air or Safeway). Whether Nugget wins or loses, every properly completed survey is entered into a monthly drawing for a $1,000 Nugget Markets Gift Card. Nugget claims to win at least 80% of item-to-item price comparisons with other full-service markets.
Nugget also publicizes its own internal team of price checkers who weekly go to competitors to check their prices. All Nugget-brand stores have a "Price Challenge Scoreboard", designed to resemble a baseball scoreboard, with a tally of wins and losses against their competitors.
Read more about this topic: Nugget Markets
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—Robert Rossen (1908–1966)
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—David R. Gergen (b. 1942)