Social Responsibility
Newcastle United established the Newcastle United Foundation in summer 2008, which seeks to encourage learning and promote healthy living amongst disadvantaged children, young people and families in the North East region, as well as promoting equality and diversity. The Foundation's manager Kate Bradley told charity news website The Third Sector, "Children look up to players as their heroes, and anything they say is instantly taken on board. If Newcastle defender Steven Taylor tells them not to eat a Mars bar for breakfast, they'll listen." In 2010, the charity taught over 5,000 children about healthy living.
The Foundation's commitment, along with a similar foundation run by West Bromwich Albion, the unique relationship that Aston Villa has with Acorns Children's Hospice and Tottenham Hotspur has with SOS Children's Villages UK, are some leading examples of commitment in the highest level of football to responsibility and change in the communities in which they work and who enrich them through their support and ticket sales. The work of these clubs, and others, are changing the way professional sport interacts with their communities and supporters.
In December 2012 the club announced that it had become the world’s first carbon positive football club.
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Famous quotes related to social responsibility:
“If the Russians have gone too far in subjecting the child and his peer group to conformity to a single set of values imposed by the adult society, perhaps we have reached the point of diminishing returns in allowing excessive autonomy and in failing to utilize the constructive potential of the peer group in developing social responsibility and consideration for others.”
—Urie Bronfenbrenner (b. 1917)