Novi Beograd - Criticism and Public Image

Criticism and Public Image

Not much attention was paid to detail and subtlety when New Belgrade was being built during late 1940s and early 1950s. The objective was clearly to put up as many buildings, as fast as possible, in order to accommodate a displaced and growing post World War II population that was in the middle of a baby boom.

This across-the-board brutalist architectural approach led to many apartment buildings and even entire residential blocks looking monumental in an awkward way. Although the problem has been alleviated to certain extent in recent decades by addition of some modern expansion (Hyatt and Intercontinental hotels, luxury Genex condos, Ušće Tower, Belgrade Arena, Delta City, etc.), many still complain about what they see as New Belgrade's "grayness" and "drabness". They often use the derisive term "spavaonica" ("dormitory") to underscore their view of New Belgrade as a place that does not inspire creative living nor encourage healthy human interaction, and is only good for overnight sleep at the end of the hard day's work.

This opinion has found its way into Serbian pop culture as well.

In an early 1980s track called 'Neću da živim u Bloku 65', popular Serbian band Riblja čorba sings about a depressed individual who hates the world because he's surrounded by the concrete of New Belgrade, while a more recent local cinematic trend sees New Belgrade presented somewhat clumsily as the Serbian version of New York ghettos like those found in Harlem, Brooklyn and The Bronx. The most obvious example of the latter would be 2002 movie 1 na 1, which portrays a bunch of Serbian teenagers who rap, shoot guns, play street basketball and seem to blame many of their woes on living in New Belgrade. Other films like Apsolutnih 100 and The Wounds also implicitly paint New Belgrade in the negative light but they have a more coherent point of view and place their stories within the context of the 1990s when war and international isolation truly did push some Serbs, including those inhabiting New Belgrade, to desperate acts.