Nova Studios - Nova Studios

Nova Studios

In 1976, Masters (still using the name Robert Walters) founded Nova Studios. The inspiration for the company came from a competitor's success. In 1972, Falcon Studios had opened its doors in San Francisco. Distributing its films through direct mail as well as adult bookstores, the studio was able to charge high prices. This improved the budget for Falcon's loops, leading to higher-quality films. Realizing that direct mail might be profitable again, Masters spent most of 1976 raising capital to form Nova Studios.

Nova Studios' first production was Tubtricks (1976). Masters had decided to produce loops which ran to more than 400 feet, extending the film's running time to nearly 20 minutes. Tubtricks was shot in a San Francisco gay bathhouse, and featured a complex orgy at its conclusion. The film co-starred Lee Marlin and Ken Carter, both of whom would later become notable sex performers and work for important directors such as Tom DeSimone, Jack Deveau, William Higgins and Mark Reynolds.

Tubtricks was a major success. Masters followed up the film with a series of wildly popular long loops: Kept After School, Beached, Tricking, Hot Lunch, Jocks, That Boy Next Door and Down on the Farm.