Music Video
The music video was directed by Johan Renck and filmed on January 9–10, 1999 at Silvercup Studios in Long Island City, New York. The video shows Madonna in a geisha-inspired look (reportedly from "Memoirs of a Geisha") carrying what looks like a baby but is actually a bag of water meant to symbolize all that is materialistic, and alternately in a red and black kimono dancing to the song. Another part, featuring white-clad Swedes of Asian heritage performing butoh dance moves, was shot in the decommissioned R1 Reactor below the Royal Institute of Technology in central Stockholm.
The kimono Madonna wore in the video had been created by Jean-Paul Gaultier, who would later design Madonna's geisha-inspired costumes on her Drowned World Tour in 2001. Madonna later re-used the look of the video for her performance at the 41st Grammy Awards in February 1999.
- Director: Johan Renck
- Producer: Nicola Doring
- Director of Photography: Gosta Reiland
- Editor: Max Vitali
- Production Company: Pettersson Akerlund Filmproduktion
Read more about this topic: Nothing Really Matters
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