Release and Promotion
The album was released through Epitaph Records on digipack and digital download formats, as well as vinyl on Bridge Nine Records on March 13, 2009. Over a month before its official release, the album leaked online. In response to this, guitarist Chad Gilbert stated although he was disappointed, he was happy for his band's music to be heard by any means: "As far as the leaking thing. If my favorite bands CD came out early online I would download it too. I will still buy it though because when I love a band I've got to have the album packaging and artwork. The whole building up to release date loses a bit of its excitement but to be honest, the fans that would go out of their way to download it are the true fans that go out of their way to buy merch and are the ones that will know the words first and sing every song at the show."
The first single from the album was "Listen to Your Friends", and was released on December 23, 2008. The music video, which was shot on November 5, 2008 in LA, premiered on March 9, 2009. The quintet set out on tour to support the album release in March along with Set Your Goals, Bayside and Shai Hulud. During the summer, the band made appearances for major festivals at the Rock AM Ring in Germany and Reading and Leeds in England. Soon afterwards, Cyrus Bolooki confirmed they had finished shooting the video for second single "Don't Let Her Pull You Down". The video premiered on October 15, and was released on October 20 via limited orange and sky blue vinyl prints. Touring continued well into 2010, with the band headlining the Slam Dunk Festival along with Alkaline Trio and Capdown. Later in June, it was announced the band were shooting the video for "Truck Stop Blues", acting as promotion for the bands appearance on the 2010 Honda Civic Tour. The video was later released via the bands Twitter and Facebook pages on 21 July.
Read more about this topic: Not Without A Fight
Famous quotes containing the words release and/or promotion:
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)