Crosville Acquisition
Crosville like Ribble had seen its English and Welsh operations - now Crosville Cymru, split and after abandoning Liverpool (see above) what remained of Crosville in Cheshire and in particular the Wirral was unprofitable due to increased competition not only from Merseybus but also from Staffordshire based Potteries Motor Traction (PMT) which was in a phase of expansion and began a new operation on the Wirral called Red Rider as well as new entrants like Busman Buses, CMT Buses, Gold Star and Wirral Bus. Crosville was sold by NBC in 1988 to American banking consortium ATL but ATL's acquisition of Crosville was thought to be a short term move for them to sell the company on for a profit and indeed ATL did sell Crosville on to Drawlane in the Autumn of 1989. Initially Drawlane claimed it wanted to develop Crosville and by the end of 1989 a brighter 1980s style green/cream livery and Crosville logos was introduced. However these operations bordered not only North Western's but those of Midland Red North which was also owned by Drawlane and at the beginning of 1990 Drawlane took the decision to absorb the Crosville operations at Runcorn, Warrington and Winsford into North Western with those at Crewe and Macclesfield becoming part of Midland Red North. Additionally the Crosville depot's at Rock Ferry - Birkenhead, Chester and Ellesmere Port were sold by Drawlane to PMT who maintained Crosville fleetnames albeit with PMT's red/yellow livery.
Read more about this topic: North Western Road Car Company (1986)
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