Nongame
Non-games define a class of software that lies on the border between video games, toys and applications. The original term non-game game was coined by Nintendo president Satoru Iwata. The main difference between non-games and traditional video games is the apparent lack of goals, objectives and challenges. This allows the player a greater degree of self-expression through freeform play, since he can set up his own goals to achieve. Non-games are particularly successful on the Nintendo DS and Wii platforms, where a broad range of Japanese titles appeal to a growing number of casual gamers.