Related Terminology
Response bias is not the opposite of "non-response bias" but instead relates to a possible tendency of respondents to give an answer a) of which they believe that the questioner, or society in general, might approve or b) that they perceive would help yield a result that would tend to promote some desired goal of their own.
- Special issue of Public Opinion Quarterly (Volume 70, Issue 5) about "Nonresponse Bias in Household Surveys": http://poq.oxfordjournals.org/content/70/5.toc
Read more about this topic: Non-response Bias
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“The question of place and climate is most closely related to the question of nutrition. Nobody is free to live everywhere; and whoever has to solve great problems that challenge all his strength actually has a very restricted choice in this matter. The influence of climate on our metabolism, its retardation, its acceleration, goes so far that a mistaken choice of place and climate can not only estrange a man from his task but can actually keep it from him: he never gets to see it.”
—Friedrich Nietzsche (1844–1900)