Related Terminology
Response bias is not the opposite of "non-response bias" but instead relates to a possible tendency of respondents to give an answer a) of which they believe that the questioner, or society in general, might approve or b) that they perceive would help yield a result that would tend to promote some desired goal of their own.
- Special issue of Public Opinion Quarterly (Volume 70, Issue 5) about "Nonresponse Bias in Household Surveys": http://poq.oxfordjournals.org/content/70/5.toc
Read more about this topic: Non-response Bias
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“There is nothing but is related to us, nothing that does not interest us,—kingdom, college, tree, horse, or iron show,—the roots of all things are in man.”
—Ralph Waldo Emerson (1803–1882)