Example
If one selects a sample of 1000 managers in a field and polls them about their workload, the managers with a high workload may not answer the survey because they do not have enough time to answer it, and/or those with a low workload may decline to respond for fear that their supervisors or colleagues will perceive them as unnecessary (either immediately, if the survey is non-anonymous, or in the future, should their anonymity be compromised by collusion, "leaks," insufficient procedural precautions, or data-security breaches). Therefore, non-response bias may make the measured value for the workload too low, too high, or, if the effects of the above biases happen to offset each other, "right for the wrong reasons."
Read more about this topic: Non-response Bias
Famous quotes containing the word example:
“Our intellect is not the most subtle, the most powerful, the most appropriate, instrument for revealing the truth. It is life that, little by little, example by example, permits us to see that what is most important to our heart, or to our mind, is learned not by reasoning but through other agencies. Then it is that the intellect, observing their superiority, abdicates its control to them upon reasoned grounds and agrees to become their collaborator and lackey.”
—Marcel Proust (1871–1922)