Nofollow - Introduction and Support

Introduction and Support

Google announced in early 2005 that hyperlinks with rel="nofollow" would not influence the link target's PageRank. In addition, the Yahoo and Bing search engines also respect this attribute value.

On June 15, 2009, Matt Cutts, a well-known software engineer of Google, announced on his blog that GoogleBot will no longer treat nofollowed links in the same way, in order to prevent webmasters from using nofollow for PageRank sculpting. As a result of this change the usage of nofollow leads to evaporation of pagerank. In order to avoid the above, SEOs developed alternative techniques that replace nofollowed tags with obfuscated JavaScript code and thus permit PageRank sculpting. Additionally several techniques have been suggested that include the usage of iframes, Flash and JavaScript.

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