History
Nixon was founded by Andy Laats and Chad DiNenna after DiNenna’s unsuccessful attempt to find a watch that reflected his personal style.
Both Laats and DiNenna worked in the action sports industry and were introduced through mutual people working in those circles. Laats, a former snowboard product manager at Burton with an engineering degree from Cornell University, was in the process of earning his Master of Business Administration (MBA) from Stanford University when he and DiNenna met to discuss the start up of Nixon. DiNenna, originally from Southern California, had studied Communications at California State University, Long Beach and previously worked in publishing at TransWorld Media for five years prior to the launch of Nixon.
Laats and DiNenna raised nearly US$1 million from venture capitalists to start Nixon and, in 1997, the debut catalog was released; seven models were released through 200 retailers. Nixon opened a subsidiary in France in 2000, and by 2005 had 90 models and 60 employees, with sales growing by 55 percent annually.
Read more about this topic: Nixon Watches
Famous quotes containing the word history:
“Let it suffice that in the light of these two facts, namely, that the mind is One, and that nature is its correlative, history is to be read and written.”
—Ralph Waldo Emerson (1803–1882)
“Postmodernism is, almost by definition, a transitional cusp of social, cultural, economic and ideological history when modernism’s high-minded principles and preoccupations have ceased to function, but before they have been replaced with a totally new system of values. It represents a moment of suspension before the batteries are recharged for the new millennium, an acknowledgment that preceding the future is a strange and hybrid interregnum that might be called the last gasp of the past.”
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“The greatest honor history can bestow is that of peacemaker.”
—Richard M. Nixon (1913–1995)