Nissan GTP ZX-Turbo - Marketing

Marketing

Debuting at a time when Nissan was phasing out the Datsun brand in the United States, the GTP ZX-Turbo was used by the company to promote their ability to produce sporty, advanced cars. This led to the GTP ZX-Turbos being used in television and print advertisements for the whole Nissan brand, but also specifically the 300ZX with which it shared its engine.

The GTP ZX-Turbos were featured as part of a Miami Vice episode revolving around the IMSA GT Miami Grand Prix, although this was primarily using footage of the race itself.

The 1990 slotless racing game GT Super Screamers by Worlds of Wonder uses Nissan GTP ZX-Turbos.

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