Personal History
The head of the family woolen business after his father's untimely death. Nino's grandfather had founded a textile mill in Biella, Italy in 1881 (Lanificio Fratelli Cerruti). Drawing from his experience in producing excellent fabrics, Cerruti ventured into the production of clothing in the late 1950s. His first men's collection, Hitman, was shown in 1957 and was considered a revolution in men's wear at the time. Eventually, in 1967, the Cerruti menswear line was launched which was to be followed by a womenswear collection a year later.
The first Cerruti boutique opened in 1967 in Place de la Madeleine in Paris, where Cerruti moved the company's headquarters in order to be closer to the international fashion capital. The fabric production under the name of Lanificio Fratelli Cerruti and the Hitman label remained in Italy. Cerruti, Lanificio Cerruti of Biella and Hitman, based out of Corsico, together formed Fratelli Cerruti, the Cerruti Brothers group.
Over the years, Cerruti offered womenswear and menswear, the Cerruti 1881 diffusion line, a luxury ready-to-wear collection named Cerruti Arte, Cerruti Jeans, the Cerruti Brothers business collection for men, Cerruti 1881 Shapes for the Asian market as well as fragrances and accessories. Later the clothing lines were regrouped under the 'Cerruti 1881' name. Cerruti has always been known for its classic wool suits, always trying to match the everyday challenges for its owner.
In 1978, the Cerruti house made an entry into the world of fine fragrance with Nino Cerruti pour Homme, soon to be followed by Cerruti 1881 pour Homme in 1990, Cerruti Image in 1998, among others fragrances.
In the 1980s, Cerruti began a collaboration with cinema. From Bonnie and Clyde, Pretty Woman to Basic Instinct, the brand Cerruti designed clothes for actors such as Michael Douglas, Jack Nicholson, Tom Hanks, Bruce Willis, Sharon Stone, Julia Roberts, Robert Redford, Harrison Ford, Al Pacino or Jean Paul Belmondo.
According to imdb.com, Mr. Cerruti had cameo appearances in the following Hollywood movies: Holy Man (1998), Catwalk (1996) and Cannes Man (1996).
In 1994 Cerruti was the official designer of the famous Scuderia Ferrari.
Read more about this topic: Nino Cerruti
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