History
In 1997, Nike commenced production of its own line of skate shoes, but was unable to sell to many specialist skate shops, as the market was already strongly in favour of companies such as DC, Globe, DVS, and Vans; Nike was not considered a core skateboarding brand among the skateboarding community and, therefore, did not receive the necessary level of support.
Read more about this topic: Nike Skateboarding
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“The one duty we owe to history is to rewrite it.”
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