Nike ONE - Development

Development

The Nike ONE concept car was designed by Phil Frank, Head of Principal Phil Frank Design, LLC. After earning their fame by creating the design for the Saleen S7, the small design team was approached to design the vehicle as part of the GT4/Nike collaboration.

This joint effort to design a "perfectly athletic" vehicle came as a surprise to Polyphony Digital's press conference attendees when company president, Kazunori Yamauchi announced the decision for the product-in-game placement. Also at the ceremony was Nike co-president Mark Parker as well as two of the Nike ONE designers, Phil Frank and Takuya Asano.

The design is a swooping roof bearing the Nike Swoosh logo covering one bucket seat that's designed to accommodate a stretched-out driving posture, rather like a motorcyclist's. The minimalist design is inspired by Nike founder Bill Bowerman's principles of less is more.

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