Overview
The sensor and iPod kit were revealed on May 20, 2006. The kit stores information such as the elapsed time of the workout, the distance traveled, pace, and calories burned by the individual. Nike+ was a collaboration between Nike and Apple; the platform consisted of an iPod, a wireless chip, Nike shoes that accepted the wireless chip, and an iTunes membership. This gives users the capability to log into their Nike+ online community and created a connection between running and music. This product has brought mobile technology, online communities, and athletic communities together and has expanded the field for co-creation.
The next upgraded product was the Sportband kit, which was announced in April 2008. The kit allows users to store run information without the iPod Nano. The Sportband consists of two parts: a rubber holding strap which is worn around the wrist, and a receiver which resembles a USB key-disk. The receiver displays information comparable to that of the iPod kit on the built-in display. After a run, the receiver can be plugged straight into a USB port and the software will upload the run information automatically to the Nike+ website.
As of August 2008 "Nike+iPod for the Gym" launched, allowing users to record their cardio workouts directly to their iPods. No Sport kit or shoe sensor is required; all that is needed is a compatible iPod (1st–6th generation iPod Nano or 2nd/3rd gen iPod Touch) and an enabled piece of cardio equipment. As of March 2009, the seven largest commercial equipment providers were shipping enabled equipment (Life Fitness, Technogym, Precor USA, Star Trac, Cybex International, Matrix and Free Motion). The models of compatible cardio equipment include treadmills, stationary bicycles, stair climbers, ellipticals, and others such as Precor's Adaptive Motion Trainer (AMT). Once the user syncs an iPod with iTunes, the cardio workouts are automatically stored at Nikeplus.com, where each workout is visualized and tracked based on the number of calories burned. The calories are converted to "CardioMiles", at a ratio of 100:1, allowing cardio users to take full advantage of all the tools and features of Nikeplus.com, and allow them to engage in challenges with other runners, walkers and cardio users, using a common currency.
With the release of the second-generation iPod Touch in 2008, Apple Inc. included a built-in ability to receive Nike+ signals, which allowed the iPod to connect directly to the wireless sensor thus eliminating the need for an external receiver to be connected. Apple also added this capability to the iPhone 3GS (released 2009), iPhone 4 (2010), and third-generation iPod Touch (2009). Those devices use their Broadcom Bluetooth chipset to receive the signals.
On June 7, 2010, Polar and Nike introduced the Polar WearLink+ that works with Nike+. This new product works with the Nike+ SportBand and the fifth generation iPod nano in conjunction with the Nike+ iPod Sport Kit. Polar WearLink+ that works with Nike+ communicates directly with the fifth generation iPod nano and Nike+ SportBand using a proprietary digital protocol but it is dual-mode so it is also compatible with most Polar training computers (all those using 5 kHz analog transmission technology).
Nike+ has 5 million users.
Read more about this topic: Nike+i Pod