Promotional Campaign
In March 2007, Sega.com ran a poll titled "Which Sega game/character would you like to see return?" featuring Nights as one of the options (along with Streets of Rage, Samba de Amigo, Virtua Cop and Flicky).
Around the same time as the poll, Official Nintendo Magazine stated that an upcoming game for the Wii would be revealed in its May 2007 issue. It printed the words "a classic game makes a long overdue return" underneath an image of a constellation in the shape of the Nights logo.
This caused further speculation on the future of the franchise however, the issue's proximity to April Fools' Day left the validity of the report in question. Official Nintendo Magazine stated that the teaser was valid, but also made clear they never stated it was a Nights sequel.
On the cover of the April 2007 issue of Swedish magazine Gamereactor, a mildly redesigned Nights is shown, along with the text "Sega's dreamdemon returns." The cover has since been replaced with an outline of Nights, with 'GameReactor commenting that Sega had contacted them about it.
In the April issue of the Portuguese magazine Maxi Consolas, the first images of the game were published, finally confirming the existence of a new Nights game for the Wii. Scans of the article were posted onto Jeux-France. The article reports that Sega will officially announce the game in early April.
In April 2007, Famitsu announced the name Nights: Journey of Dreams.
Read more about this topic: Nights: Journey Of Dreams
Famous quotes containing the word campaign:
“The winter is to a woman of fashion what, of yore, a campaign was to the soldiers of the Empire.”
—Honoré De Balzac (1799–1850)