Nielsen Book Scan - History

History

Following the success of Nielsen SoundScan which tracked point of sale figures for music, the Nielsen Company decided to launch a similar service for book sales. Nielsen BookScan was launched in January 2001. Previously, tracking of book sales, such as by the New York Times Best Seller list, was done without raw numbers. The New York Times would survey hundreds of outlets to estimate which books were selling the most copies, and would publish rankings but not figures. Only the publisher of a book tracked how many copies had been sold, but rarely shared this data.

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