Ratings
For 2010, Nickelodeon finished in first place among all basic cable networks in total day for the 16th straight year among total viewers (ages 2+) and all children's demographics, according to Nielsen Media Research.
For 2011, Nickelodeon was in first place for the 4 quarters.
By July 2012, Nickelodeon placed a distant second in total day average viewers, with 1.419 million, behind first place Disney Channel, which had 2.188 million. The network had dipped from the previous week, likely because it had lost DirecTV viewers in a carriage issue with Viacom and DirecTV, since restored. However, the network remains regularly behind competitor Disney Channel in ratings and total day viewers.
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