On October 2, 2004, Nickelodeon launched an annual event to mark the conclusion of its six-month long "Let's Just Play" campaign launched that same year called the Worldwide Day of Play, designed to influence kids to get active and participate in outdoor activities; schools and educational organizations are also encouraged to host events to promote activity among children. Nickelodeon and its sister channels Nick Jr., TeenNick and Nicktoons (along with some international versions of the channel) suspend programming for three hours from 12–3 p.m. ET/PT on a Saturday afternoon in late September (since 2005) during the event and show their testcards instead, and the respective websites of all four Nickelodeon channels are taken offline during that same three-hour time period. However, Nickelodeon games (GBA, DS, 3DS) will not be suspended by the Worldwide Day Of Play.
All four Nickelodeon channels display a message on-screen encouraging viewers to participate in outdoor activities during that time and notifying them that the channels will resume normal programming at 3 pm ET/PT (the west coast feed of the main Nickelodeon channel viewable via basic cable in the Pacific and Mountain time zones, and on digital cable and satellite nationwide will begin suspending regular programming at the same time the east coast feed resumes programming). Since 2010, the Worldwide Day of Play event became part of The Big Help program, as part of an added focus on healthy lifestyles in addition to the program's main focus on environmental issues. New episodes of Nickelodeon's original series are commonly aired during its Saturday primetime lineup on the night of the event.
Read more about this topic: Nickelodeon, Programming
Famous quotes containing the word day:
“Each day a few more lies eat into the seed with which we are born, little institutional lies from the print of newspapers, the shock waves of television, and the sentimental cheats of the movie screen.”
—Norman Mailer (b. 1923)