Niche Audience
Technology and many industrial practices changed with the post-network era. There is a new drive for niche audiences because audiences are now in much greater control of what they watch. It is very rare to have a substantial audience watch a program at once, with few exceptions such as American Idol, the Super Bowl and the Olympics. Still, networks do target particular demographics. For example, Lifetime targets women and MTV targets youth. In this context of greater viewer control, networks and production companies are trying to discover ways to profit through new scheduling, new shows, and relying on syndication. This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages.
In the fashion industry a growing trend is to have shop-in-shop setups where big stores promote niche brands inside to draw in new demographics.
Read more about this topic: Niche Market
Famous quotes containing the words niche and/or audience:
“You’re neither unnatural, nor abominable, nor mad; you’re as much a part of what people call nature as anyone else; only you’re unexplained as yet you’ve not got your niche in creation.”
—Radclyffe Hall (1883–1943)
“The problem of the novelist who wishes to write about a man’s encounter with God is how he shall make the experience—which is both natural and supernatural—understandable, and credible, to his reader. In any age this would be a problem, but in our own, it is a well- nigh insurmountable one. Today’s audience is one in which religious feeling has become, if not atrophied, at least vaporous and sentimental.”
—Flannery O’Connor (1925–1964)