Newsprint - Use

Use

The web of paper is placed on the press in the form of a roll delivered from a paper mill (surplus newsprint can also be cut into individual sheets by a processor for use in a variety of other applications such as wrapping or commercial printing). World demand of newsprint in 2006 totaled about 37.2 million metric tonnes, according to the Montreal-based Pulp & Paper Products Council (PPPC). This was about 1.6% less than in 2000. Between 2000 and 2006, the biggest changes were in Asia—which saw newsprint demand grow by about 20%—and North America, where demand fell by about 25%. Demand in China virtually doubled during the period, to about 3.2 million metric tonnes.

About 35% of global newsprint usage in 2006 was in Asia, with approximately 26% being in North America and about 25% in Western Europe. Latin America and Eastern Europe each represented about 5% of world demand in 2006, according to PPPC, with smaller shares going to Oceania and Africa.

Among the biggest factors depressing demand for newsprint in North America have been the decline in newspaper readership among many sectors of the population—particularly young adults—along with increasing competition for advertising business from the Internet and other media. According to Newspaper Association of America, the United States U.S. newspaper trade group, average U.S. daily circulation in 2006 on a typical weekday was 52.3 million (53.2 million on Sundays), compared with 62.5 million in 1986 (58.9 million on Sundays) and 57.0 million in 1996 (60.8 million on Sundays). According to NAA, daily ad revenues (not adjusted for inflation) reached their all-time peak in 2000, and by 2007 had fallen by 13%. Newsprint demand has also been affected by attempts on the part of newspaper publishers to reduce marginal printing costs through various conservation measures intended to cut newsprint usage.

While demand has been trending down in North America in recent years, the rapid economic expansion of such Asian countries as China and India greatly benefited the print newspaper, and thus their newsprint suppliers. According to the World Association of Newspapers, in 2007 Asia was the home to 74 of the world’s 100 highest-circulation dailies. With millions of Chinese and Indians entering the ranks of those with disposable income, newspapers have gained readers along with other news media.

Newsprint is used worldwide in the printing of newspapers, flyers, and other printed material intended for mass distribution. In the U.S., about 80% of all newsprint that is consumed is purchased by daily newspaper publishers, according to PPPC. Dailies use a large majority of total demand in most other regions as well.

Typically in North America, newsprint is purchased by a daily newspaper publisher and is shipped from the mill to the publisher’s pressroom or pressrooms, where it is used to print the main body of the newspaper (called the run-of-press, or ROP, sections). The daily newspaper publisher may also be hired by outside companies such as advertisers or publishers of weekly newspapers or other daily newspapers to produce printed products for those companies using its presses. In such cases the press owner might also purchase newsprint from the mill for such contract printing jobs.

For the roughly 20% of demand which is not purchased by a daily newspaper, common end-uses include the printing of weekly newspapers, advertising flyers and other printed products, generally by a commercial printer—a company whose business consists largely of printing products for other companies using its presses. In such a case, the newsprint may be purchased by the printer on behalf of an advertiser or a weekly newspaper publisher, or it may be purchased by the client and then ordered to be shipped to the printer’s location.