Names and Phrases
In 2000, the beer was renamed "Newcastle Brown" with the "Ale" being removed from the front label. This change, only in the UK, was due to market research claiming that the term "ale" was outdated and costing the company sales in the youth drinking markets. The older name was reinstated with no fanfare in 2004, when it was realised that the change had made no difference to sales.
Geordies know Newcastle Brown Ale as "Dog" (alluding to the British euphemism of seeing a man about a dog) or Broon (Geordie accent for 'Brown'). Elsewhere in the UK it is known as 'Newkie Brown'.
Read more about this topic: Newcastle Brown Ale
Famous quotes containing the words names and, names and/or phrases:
“At night thousands of names and slogans are outlined in neon, and searchlight beams often pierce the sky, perhaps announcing a motion picture premiere, perhaps the opening of a new hamburger stand.”
—For the State of California, U.S. public relief program (1935-1943)
“I do not see why, since America and her autumn woods have been discovered, our leaves should not compete with the precious stones in giving names to colors; and, indeed, I believe that in course of time the names of some of our trees and shrubs, as well as flowers, will get into our popular chromatic nomenclature.”
—Henry David Thoreau (1817–1862)
“It is a necessary condition of one’s ascribing states of consciousness, experiences, to oneself, in the way one does, that one should also ascribe them, or be prepared to ascribe them, to others who are not oneself.... The ascribing phrases are used in just the same sense when the subject is another as when the subject is oneself.”
—Sir Peter Frederick Strawson (b. 1919)