Studies
In 2010, Stanford professors Alan Sorenson and Jonah Berger published a study examining the effect on book sales from positive or negative reviews in the New York Times Book Review. They found all books benefited from positive reviews, while popular or well-known authors were negatively impacted by negative reviews. Lesser-known authors benefited from negative reviews; in other words, bad publicity actually boosted book sales.
A study published in 2012, by University professor and author Roxane Gay, found that 90 percent of the New York Times book reviews published in 2011 were of books by white authors. Gay said, "The numbers reflect the overall trend in publishing where the majority of books published are written by white writers." At the time of the report, the racial makeup of the United States was 72 percent white.
Read more about this topic: New York Times Sunday Review Of Books
Famous quotes containing the word studies:
“What an admirable training is science for the more active warfare of life! Indeed, the unchallenged bravery which these studies imply, is far more impressive than the trumpeted valor of the warrior.”
—Henry David Thoreau (1817–1862)
“You must train the children to their studies in a playful manner, and without any air of constraint, with the further object of discerning more readily the natural bent of their respective characters.”
—Plato (c. 427–347 B.C.)
“Recent studies that have investigated maternal satisfaction have found this to be a better prediction of mother-child interaction than work status alone. More important for the overall quality of interaction with their children than simply whether the mother works or not, these studies suggest, is how satisfied the mother is with her role as worker or homemaker. Satisfied women are consistently more warm, involved, playful, stimulating and effective with their children than unsatisfied women.”
—Alison Clarke-Stewart (20th century)