New York Times Co. V. Sullivan - Background of The Case

Background of The Case

On March 29, 1960, the New York Times carried a full-page advertisement titled "Heed Their Rising Voices", which solicited funds to defend Martin Luther King, Jr. against an Alabama perjury indictment. The advertisement described actions against civil rights protesters, some of them inaccurately, some of which involved the police force of Montgomery, Alabama. Referring to the Alabama State Police, the advertisement stated that "They have arrested seven times..." However, at that point he had only been arrested four times. Although the Montgomery Public Safety commissioner, L. B. Sullivan, was not named in the advertisement, the inaccurate criticism of the actions by the police was considered as defamation against him as well by virtue of his position and duty to supervise the police department.

Alabama law denied a public officer recovery of punitive damages in a libel action brought on account of a publication concerning their official conduct unless they first make a written demand for a public retraction and the defendant fails or refuses to comply, so Sullivan sent such a request. The Times did not publish a retraction in response to the demand. Instead it wrote a letter stating, among other things, that "we ... are somewhat puzzled as to how you think the statements in any way reflect on you," and "you might, if you desire, let us know in what respect you claim that the statements in the advertisement reflect on you". Sullivan did not respond but instead filed this "libel" suit a few days later. Further, he sued four black ministers mentioned in the ad, specifically Ralph Abernathy, S.S. Seay, Sr., Fred Shuttlesworth, and Joseph Lowery. Sullivan won $500,000 in an Alabama court judgment.

The Times did subsequently publish a retraction of the advertisement upon the demand of Governor John Patterson of Alabama, who asserted that the publication charged him with "grave misconduct and ... improper actions and omissions as Governor of Alabama and ex-officio chairman of the State Board of Education of Alabama." When asked to explain why there had been a retraction for the Governor but not for Sullivan, the Secretary of the Times testified: "We did that because we didn't want anything that was published by the Times to be a reflection on the State of Alabama and the Governor was, as far as we could see, the embodiment of the State of Alabama and the proper representative of the state and, furthermore, we had by that time learned more of the actual facts which the ad purported to recite and, finally, the ad did refer to the action of the state authorities and the Board of Education presumably of which the Governor is the ex-officio chairman...." On the other hand, he testified that he did not think that "any of the language in there referred to Mr. Sullivan."

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