Concept
The nWo storyline was an idea WCW Executive Vice President Eric Bischoff came up with after attending New Japan Pro Wrestling's Battle Formation show at the Tokyo Dome on April 29, 1996. He wanted to do an invasion-type angle where WCW was being sabotaged by another wrestling group (initially insinuated as being the WWF, since its founding members had previously wrestled for the company). The nWo was originally portrayed as a separate entity from WCW (often, propaganda-style vignettes and product commercials concerning the nWo were preceded by an "interruption in the feed", and a voice proclaiming, "The following announcement has been paid for by the New World Order").
Others, such as Kevin Nash, television director Craig Leathers, chief WCW booker Terry Taylor, and Taylor's assistants Kevin Sullivan and Paul Orndorff, all contributed their own ideas to the nWo concept. For instance, the logo was designed by Craig Leathers, Scott Hall is credited with the group's trademark hand-signals, and Taylor belatedly scrawled the group's most popular catchphrase, "When you're nWo, you're nWo 4 life", in one segment he scripted for WCW Monday Nitro in late 1996.
Read more about this topic: New World Order (professional Wrestling)
Famous quotes containing the word concept:
“I think that Richard Nixon will go down in history as a true folk hero, who struck a vital blow to the whole diseased concept of the revered image and gave the American virtue of irreverence and skepticism back to the people.”
—William Burroughs (b. 1914)
“It is impossible to dissociate language from science or science from language, because every natural science always involves three things: the sequence of phenomena on which the science is based; the abstract concepts which call these phenomena to mind; and the words in which the concepts are expressed. To call forth a concept, a word is needed; to portray a phenomenon, a concept is needed. All three mirror one and the same reality.”
—Antoine Lavoisier (1743–1794)
“The nearer a conception comes towards finality, the nearer does the dynamic relation, out of which this concept has arisen, draw to a close. To know is to lose.”
—D.H. (David Herbert)