Promotion
A pre-order for the upcoming album was available throughout the 2008 Warped Tour in the US. Anberlin was showcasing their new material on the main stage for the entire tour, with the pre-order coming with a USB device on a wristband. The USB contained a direct link to a digital download of the album, available on the release date September 30, 2008. The USB also had four exclusive tracks, including an alternate acoustic remix of "Breaking", and remixes of "Hello Alone", "The Unwinding Cable Car" and "The Feel Good Drag".
In response to some fans who claimed Anberlin was selling out, the band members released a music video called "Compound Lockdown". Christian McAlhaney introduced the video by saying that Anberlin "likes money a lot" and was going in a different direction, more towards a "hip-hop, thug rap, dirty south kind of thing". The song "Drop Dat (Did You?)" comes on next, displaying Stephen Christian and the members of Anberlin, accompanied by Vic of Pierce the Veil and members of Four Year Strong, rapping to the song. This, of course, is meant to be taken lightly as a joke.
Read more about this topic: New Surrender
Famous quotes containing the word promotion:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)