Campaign
Throughout the campaign, challengers Faucheux and Jefferson were able to make Morial the main campaign issue. Faucheux accused Morial of allowing the New Orleans Police Department to deteriorate and crime to rise, and emphasized the mayor’s poor relations with City Council and the state Legislature. Jefferson accused Morial of having done little to aid the city’s African-American community or to curb police brutality. Both major challengers argued that the mayor’s abrasive personality hampered his leadership of the city.
Morial defended his record as mayor and emphasized the economic growth that had occurred during his term as mayor, including the development of many new buildings in the Central Business District, the construction of the New Orleans Convention Center, and industrial development in New Orleans East. He also cited his progress in eliminating bureaucracy and streamlining city governance. Morial was aided by endorsements by several black political organizations, including BOLD and SOUL, as well as the Louisiana Weekly newspaper and the Regular Democratic Organization.
Faucheux stressed his anti-crime credentials during his time in the state legislature, and made the transferral of sales tax revenue from the state to the city one of his major campaign promises. Faucheux was endorsed by the Alliance for Good Government.
Jefferson also emphasized that the city would need new sources of revenue, and promised to work to eliminate the homestead exemption on real estate tax. Jefferson’s campaign was damaged by accusations by some black leaders that he was trying to divide the black community by challenging the city’s first black mayor and forcing him into a runoff against a white opponent.
Read more about this topic: New Orleans Mayoral Election, 1982
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