New London Theatre - New London

New London

Designed by architect Paul Tvrtkovic and scenic designer Sean Kenny (Blitz!, Oliver!, Pickwick (musical)), modelled after the Walter Gropius Total-Theater, and seating 960 on 2 levels, the theatre's auditorium first opened with a television recording of Marlene Dietrich's one-woman show. The theatre officially opened on 2 January 1973 with a production of The Unknown Soldier and His Wife starring Peter Ustinov. It then hosted Grease, starring Richard Gere as Danny. Beginning in 1977, the theatre was used as a television studio for several years and then returned to use as a theatre. The theatre's biggest hit was the Andrew Lloyd Webber and Trevor Nunn musical Cats, choreographed by Gillian Lynne which premièred in the theatre on 11 May 1981. Closing in 2002, this production became the longest running musical in West End history.

The theatre also hosted the 1977 BBC Sports Personality of the Year and the Masters snooker between 1976 and 1978. Also in 1977, the theatre hosted the BBC's A Song For Europe contest, the preliminary heat to choose the UK entry for the Eurovision Song Contest. However, the show was blacked out on TV due to a last minute strike by technicians. Another great fact, the famous video clip for the song We Are The Champions by the band Queen was shot there on October 1977, which followed a minor 70-min. concert.

Between 2003 and 2005 the theatre hosted Bill Kenwright's revival of Andrew Lloyd Webber's musical, Joseph and the Amazing Technicolor Dreamcoat. This closed after a two and a half year run on 3 September 2005. Most recently, the venue played host to the London transfer of the off-Broadway production, Blue Man Group, which closed in June 2007, to make way for the Royal Shakespeare Company's repertory productions of The Seagull and King Lear, starring Ian McKellen. In Spring 2008, a new musical adaptation of Gone With The Wind ran for only two month. New musical Imagine This closed after only being open for one month. The current production is a transfer of the National Theatre's War Horse. The theatre has been owned since 1991 by Lloyd Webber's Really Useful Theatres. The theatre building also contains an underground car park, a cabaret venue, a basement nightclub, shops and a residential tower. In November 2007, Really Useful Theatres Ltd announced that the New London is to be put up for sale and they are now inviting offers. The RSC confirmed in a January issue of The Stage, that they would not buy the theatre as they are concentrating on refurbishment of their existing venues in Stratford-upon-Avon.